A Handbook of Rhetorical Devices

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To go directly to the discussion of a particular device, click on the name below. If you know these already, go directly to the Self Test. Of course, I modestly recommend my book, Writing with Clarity and Style, Second Edition, that contains all 60 of the devices discussed below, and many sidebars on style and writing effectiveness. Get a copy from Amazon.com here: Writing With Clarity and Style, Second Edition. The book has been newly updated, expanded, and improved for 2018. As a bonus free gift to purchasers of the book, a supplement is available for download that contains hundreds of examples of the devices as used in the Bible. Get the supplement here (requires Adobe Reader).

 

Alliteration Antithesis Climax Epizeuxis Metanoia Polysyndeton
Allusion Apophasis Conduplicatio Eponym Metaphor Procatalepsis
Amplification Aporia Diacope Exemplum Metonymy Rhetorical Question
Anacoluthon Aposiopesis Dirimens Copulatio Sentential Adverb Onomatopoeia Scesis Onomaton
Anadiplosis Apostrophe Distinctio Hyperbaton Oxymoron Sententia
Analogy Appositive Enthymeme Hyperbole Parallelism Simile
Anaphora Assonance Enumeratio Hypophora Parataxis Symploce
Antanagoge Asyndeton Epanalepsis Hypotaxis Parenthesis Synecdoche
Antimetabole Catachresis Epistrophe Litotes Personification Understatement
Antiphrasis Chiasmus Epithet Metabasis Pleonasm Zeugma

 

27. Metaphor compares two different things by speaking of one in terms of the other. Unlike a simile or analogy, metaphor asserts that one thing is another thing, not just that one is like another. Very frequently a metaphor is invoked by the to be verb:

Affliction then is ours; / We are the trees whom shaking fastens more. –George Herbert

    • Then Jesus declared, “I am the bread of life.” –John 6:35 [And compare the use of metaphor in 6:32-63]

    • Thus a mind that is free from passion is a very citadel; man has no stronger fortress in which to seek shelter and defy every assault. Failure to perceive this is ignorance; but to perceive it, and still not to seek its refuge, is misfortune indeed. –Marcus Aurelius

    • The mind is but a barren soil; a soil which is soon exhausted and will produce no crop, or only one, unless it be continually fertilized and enriched with foreign matter. –Joshua Reynolds

Just as frequently, though, the comparison is clear enough that the a-is-b form is not necessary:

    • The fountain of knowledge will dry up unless it is continuously replenished by streams of new learning.

    • This first beam of hope that had ever darted into his mind rekindled youth in his cheeks and doubled the lustre of his eyes. –Samuel Johnson

    • I wonder when motor mouth is going to run out of gas.

    • When it comes to midterms, it’s kill or be killed. Let’s go in and slay this test.

    • What sort of a monster then is man? What a novelty, what a portent, what a chaos, what a mass of contradictions, what a prodigy! Judge of all things, a ridiculous earthworm who is the repository of truth, a sink of uncertainty and error; the glory and the scum of the world. –Blaise Pascal

    • The most learned philosopher knew little more. He had partially unveiled the face of Nature, but her immortal lineaments were still a wonder and a mystery. . . . I had gazed upon the fortifications and impediments that seemed to keep human beings from entering the citadel of nature, and rashly and ignorantly I had repined. –Mary Shelley

    • The furnace of affliction had softened his heart and purified his soul.

Compare the different degrees of direct identification between tenor and vehicle. There is fully expressed:

    • Your eye is the lamp of your body; when your eye is sound, your whole body is full of light; but when it is not sound, your body is full of darkness. –Luke 11:34 (RSV)

Here, the comparison, “the eye is a lamp,” is declared directly, and the point of similarity is spelled out.

There is semi-implied:

    • And he said to them, “Go and tell that fox, ‘Behold, I cast out demons and perform cures today and tomorrow, and the third day I finish my course.”‘ –Luke 13:32 (RSV)

Here, the comparison, “Herod is a fox,” is not directly stated, but is understood as if it had been.

There is implied:

    • . . . For thou hast been my help, and in the shadow of thy wings I sing for joy. –Psalm 63:7 (RSV)

Here, the comparison, “God is a bird [or hen]” is only implied. Stating the metaphorical equation directly would have been rhetorically ineffective or worse because of the awkward thought it creates. The classical rhetorician Demetrius tells us that when there is a great difference between the subject and the comparison, the subject should always be compared to something greater than itself, or diminishment and rhetorical failure result. You might write, “The candle was a little sun in the dark room,” but you wouldn’t write, “The sun was a big candle that day in the desert.” In Psalm 63, however, there is nothing greater than God to compare him to, and the psalmist wants to create a sense of tenderness and protection, drawing upon a familiar image. So, the comparison is saved by using an implied metaphor.

And there is very implied:

    • For if men do these things when the tree is green what will happen when it is dry? –Luke 23:31 (NIV)

Here the comparison is something like “a prosperous time [or freedom from persecution] is a green [flourishing, healthy] tree.” And the other half of the metaphor is that “a time of persecution or lack of prosperity is a dry [unhealthy, dead(?)] tree.” So the rhetorical question is, “If men do these [bad] things during times of prosperity, what will they do when persecution or their own suffering arrives?”

Like simile and analogy, metaphor is a profoundly important and useful device. Aristotle says in his Rhetoric, “It is metaphor above all else that gives clearness, charm, and distinction to the style.” And Joseph Addison says of it:

    • By these allusions a truth in the understanding is as it were reflected by the imagination; we are able to see something like color and shape in a notion, and to discover a scheme of thoughts traced out upon matter. And here the mind receives a great deal of satisfaction, and has two of its faculties gratified at the same time, while the fancy is busy in copying after the understanding, and transcribing ideas out of the intellectual world into the material.

So a metaphor not only explains by making the abstract or unknown concrete and familiar, but it also enlivens by touching the reader’s imagination. Further, it affirms one more interconnection in the unity of all things by showing a relationship between things seemingly alien to each other.

And the fact that two very unlike things can be equated or referred to in terms of one another comments upon them both. No metaphor is “just a metaphor.” All have significant implications, and they must be chosen carefully, especially in regard to the connotations the vehicle (image) will transfer to the tenor. Consider, for example, the differences in meaning conveyed by these statements:

    • That club is spreading like wildfire.

    • That club is spreading like cancer.

    • That club is really blossoming now.

    • That club, in its amoebic motions, is engulfing the campus.

And do you see any reason that one of these metaphors was chosen over the others?

    • The harvest is plentiful, but the laborers are few. –Luke 10:2

    • The pile of dirt is high, but we do not have many shovels.

    • The diamonds cover the ground, but we need more people to pick them up.

So bold and striking is metaphor that it is sometimes taken literally rather than as a comparison. (Jesus’ disciples sometimes failed here–see John 4:32ff and John 6:46-60; a few religious groups like the Jehovah’s Witnesses interpret such passages as Psalm 75:8 and 118:15 literally and thus see God as anthropomorphic; and even today a lot of controversy surrounds the interpretation of Matthew 26:26.) Always be careful in your own writing, therefore, to avoid possible confusion between metaphor and reality. In practice this is usually not very difficult.

Concluding Note on metaphor. As a reader the writer and a hearer, understanding and using metaphors is perhaps the single most important feature of language that you can study and master. Read some books that are filled with metaphors, books such as the Bible, and Shakespeare, and if you like poetry, 17th century writer George Herbert.


28. Catachresis is an extravagant, implied metaphor using words in an alien or unusual way. While difficult to invent, it can be wonderfully effective:

    • I will speak daggers to her. —Hamlet [In a more futuristic metaphor, we might say, “I will laser-tongue her.” Or as a more romantic student suggested, “I will speak flowers to her.”]

One way to write catachresis is to substitute an associated idea for the intended one (as Hamlet did, using “daggers” instead of “angry words”):

    • “It’s a dentured lake,” he said, pointing at the dam. “Break a tooth out of that grin and she will spit all the way to Duganville.”

Sometimes you can substitute a noun for a verb or a verb for a noun, a noun for an adjective, and so on. The key is to be effective rather than abysmal. I am not sure which classification these examples fit into:

    • The little old lady turtled along at ten miles per hour.

    • She typed the paper machine-gunnedly, without pausing at all.

    • They had expected that this news would paint an original grief, but the only result was silk-screamed platitudes.

    • Give him a quart or two of self esteem and he will stop knocking himself. [This was intended to suggest motor oil; if it makes you think of cheap gin, the metaphor did not work.]

29. Synecdoche is a type of metaphor in which the part stands for the whole, the whole for a part, the genus for the species, the species for the genus, the material for the thing made, or in short, any portion, section, or main quality for the whole or the thing itself (or vice versa).

    • Farmer Jones has two hundred head of cattle and three hired hands.

Here we recognize that Jones also owns the bodies of the cattle, and that the hired hands have bodies attached. This is a simple part-for-whole synecdoche. Here are a few more:

    • If I had some wheels, I’d put on my best threads and ask for Jane’s hand in marriage.

    • The army included two hundred horse and three hundred foot.

    • It is sure hard to earn a dollar these days.

    • Then the Lord God formed man of dust from the ground, and breathed into his nostrils the breath of life; and man became a living soul. –Genesis 2:7

And notice the other kinds of substitutions that can be made:

    • Get in here this instant or I’ll spank your body. [Whole for part–i.e. “body” for “rear end”]

    • Put Beethoven on the turntable and turn up the volume. [Composer substituted for record]

    • A few hundred pounds of twenty dollar bills ought to solve that problem nicely. [Weight for amount]

    • He drew his steel from his scabbard and welcomed all comers. [Material for thing made]

    • Patty’s hobby is exposing film; Harold’s is burning up gasoline in his dune buggy. [Part for whole]

    • Okay team. Get those blades back on the ice. [Part for whole]

Take care to make your synecdoche clear by choosing an important and obvious part to represent the whole. Compare:

    • His pet purr was home alone and asleep.

    • His pet paws [whiskers?] was home alone and asleep.

One of the easiest kinds of synecdoche to write is the substitution of genus for species. Here you choose the class to which the idea or thing to be expressed belongs, and use that rather than the idea or thing itself:

    • There sits my animal [instead of “dog”] guarding the door to the henhouse.

    • He hurled the barbed weapon [instead of “harpoon”] at the whale.

A possible problem can arise with the genus-for-species substitution because the movement is from more specific to more general; this can result in vagueness and loss of information. Note that in the example above some additional contextual information will be needed to clarify that “weapon” means “harpoon” in this case, rather than, say, “dagger” or something else. The same is true for the animal-for-dog substitution.

Perhaps a better substitution is the species for the genus–a single, specific, representative item symbolic of the whole. This form of synecdoche will usually be clearer and more effective than the other:

    • A major lesson Americans need to learn is that life consists of more than cars and television sets. [Two specific items substituted for the concept of material wealth]

    • Give us this day our daily bread. –Matt. 6:11

    • If you still do not feel well, you’d better call up a sawbones and have him examine you.

    • This program is for the little old lady in Cleveland who cannot afford to pay her heating bill.

30. Metonymy is another form of metaphor, very similar to synecdoche (and, in fact, some rhetoricians do not distinguish between the two), in which the thing chosen for the metaphorical image is closely associated with (but not an actual part of) the subject with which it is to be compared.

    • The orders came directly from the White House.

In this example we know that the writer means the President issued the orders, because “White House” is quite closely associated with “President,” even though it is not physically a part of him. Consider these substitutions, and notice that some are more obvious than others, but that in context all are clear:

    • You can’t fight city hall.

    • This land belongs to the crown.

    • In the sweat of thy face shalt thou eat bread . . . . –Genesis 3:19

    • Boy, I’m dying from the heat. Just look how the mercury is rising.

    • His blood be on us and on our children. –Matt. 27:25

    • The checkered flag waved and victory crossed the finish line.

    • Make a joyful noise unto the Lord, all ye lands.


Serve the Lord with gladness: come before his presence with singing. –Psalm 100:1-2 (KJV)The use of a particular metonymy makes a comment about the idea for which it has been substituted, and thereby helps to define that idea. Note how much more vivid “in the sweat of thy face” is in the third example above than “by labor” would have been. And in the fourth example, “mercury rising” has a more graphic, physical, and pictorial effect than would “temperature increasing.” Attune yourself to such subtleties of language, and study the effects of connotation, suggestion, substitution, and metaphor.

31. Personification metaphorically represents an animal or inanimate object as having human attributes–attributes of form, character, feelings, behavior, and so on. Ideas and abstractions can also be personified.

    • The ship began to creak and protest as it struggled against the rising sea.

    • We bought this house instead of the one on Maple because this one is more friendly.

    • This coffee is strong enough to get up and walk away.

    • I can’t get the fuel pump back on because this bolt is being uncooperative.

    • Your brother’s blood cries out to me from the ground. –Genesis 4:10b (NIV)

    • That ignorance and perverseness should always obtain what they like was never considered as the end of government; of which it is the great and standing benefit that the wise see for the simple, and the regular act for the capricious. –Samuel Johnson

    • Wisdom cries aloud in the streets; in the markets she raises her voice . . . .–Psalm 1:20 (RSV; and cf. 1:21-33)

While personification functions primarily as a device of art, it can often serve to make an abstraction clearer and more real to the reader by defining or explaining the concept in terms of everyday human action (as for example man’s rejection of readily available wisdom is presented as a woman crying out to be heard but being ignored). Ideas can be brought to life through personification and objects can be given greater interest. But try always to be fresh: “winking stars” is worn out; “winking dewdrops” may be all right.

Personification of just the natural world has its own name, fictio. And when this natural-world personification is limited to emotion, John Ruskin called it the pathetic fallacy. Ruskin considered this latter to be a vice because it was so often overdone (and let this be a caution to you). We do not receive much pleasure from an overwrought vision like this:

    • The angry clouds in the hateful sky cruelly spat down on the poor man who had forgotten his umbrella.

Nevertheless, humanizing a cold abstraction or even some natural phenomenon gives us a way to understand it, one more way to arrange the world in our own terms, so that we can further comprehend it. And even the so-called pathetic fallacy can sometimes be turned to advantage, when the writer sees his own feelings in the inanimate world around him:

    • After two hours of political platitudes, everyone grew bored. The delegates were bored; the guests were bored; the speaker himself was bored. Even the chairs were bored.

32. Hyperbole, the counterpart of understatement, deliberately exaggerates conditions for emphasis or effect. In formal writing the hyperbole must be clearly intended as an exaggeration, and should be carefully restricted. That is, do not exaggerate everything, but treat hyperbole like an exclamation point, to be used only once a year. Then it will be quite effective as a table-thumping attention getter, introductory to your essay or some section thereof:

    • There are a thousand reasons why more research is needed on solar energy.

Or it can make a single point very enthusiastically:

    • I said “rare,” not “raw.” I’ve seen cows hurt worse than this get up and get well.

Or you can exaggerate one thing to show how really different it is from something supposedly similar to which it is being compared:

    • This stuff is used motor oil compared to the coffee you make, my love.

    • If anyone comes to me, and does not hate his own father and mother and wife and children and brothers and sisters, yes, and even his own life, he cannot be my disciple. –Luke 14:26 (NASB)

Hyperbole is the most overused and overdone rhetorical figure in the whole world (and that is no hyperbole); we are a society of excess and exaggeration. Nevertheless, hyperbole still has a rightful and useful place in art and letters; just handle it like dynamite, and do not blow up everything you can find.

33. Allusion is a short, informal reference to a famous person or event:

    • You must borrow me Gargantua’s mouth first. ‘Tis a word too great for any mouth of this age’s size. –Shakespeare

    • If you take his parking place, you can expect World War II all over again.

    • Plan ahead: it wasn’t raining when Noah built the ark. –Richard Cushing

    • Our examination of the relation of the historian to the facts of history finds us, therefore, in an apparently precarious situation, navigating delicately between the Scylla of an untenable theory of history as an objective compilation of facts . . . and the Charybdis of an equally untenable theory of history as the subjective product of the mind of the historian . . . . –Edward Hallett Carr

Notice in these examples that the allusions are to very well known characters or events, not to obscure ones. (The best sources for allusions are literature, history, Greek myth, and the Bible.) Note also that the reference serves to explain or clarify or enhance whatever subject is under discussion, without sidetracking the reader.

Allusion can be wonderfully attractive in your writing because it can introduce variety and energy into an otherwise limited discussion (an exciting historical adventure rises suddenly in the middle of a discussion of chemicals or some abstract argument), and it can please the reader by reminding him of a pertinent story or figure with which he is familiar, thus helping (like analogy) to explain something difficult. The instantaneous pause and reflection on the analogy refreshes and strengthens the reader’s mind.

34. Eponym substitutes for a particular attribute the name of a famous person recognized for that attribute. By their nature eponyms often border on the cliche, but many times they can be useful without seeming too obviously trite. Finding new or infrequently used ones is best, though hard, because the name-and-attribute relationship needs to be well established. Consider the effectiveness of these:

    • Is he smart? Why, the man is an Einstein. Has he suffered? This poor Job can tell you himself.

    • That little Caesar is fooling nobody. He knows he is no Patrick Henry.

    • When it comes to watching girls, Fred is a regular Argus.

    • You think your boyfriend is tight. I had a date with Scrooge himself last night.

    • We all must realize that Uncle Sam is not supposed to be Santa Claus.

    • An earthworm is the Hercules of the soil.

Some people or characters are famous for more than one attribute, so that when using them, you must somehow specify the meaning you intend:

    • With a bow and arrow, Kathy is a real Diana. [Diana was goddess of the moon, of the hunt, and of chastity.]

    • Those of us who cannot become a Ulysses and see the world must trust our knowledge to picture books and descriptions. [Ulysses was a hero in the Trojan War as well as a wanderer afterwards.]

In cases where the eponym might be less than clear or famous, you should add the quality to it:

    • The wisdom of a Solomon was needed to figure out the actions of the appliance marketplace this quarter.

Eponym is one of those once-in-awhile devices which can give a nice touch in the right place.

35. Oxymoron is a paradox reduced to two words, usually in an adjective-noun (“eloquent silence”) or adverb-adjective (“inertly strong”) relationship, and is used for effect, complexity, emphasis, or wit:

    • I do here make humbly bold to present them with a short account of themselves and their art…..–Jonathan Swift

    • The bookful blockhead, ignorantly read, / With loads of learned lumber in his head . . . .–Alexander Pope

    • He was now sufficiently composed to order a funeral of modest magnificence, suitable at once to the rank of a Nouradin’s profession, and the reputation of his wealth. –Samuel Johnson

Oxymoron can be useful when things have gone contrary to expectation, belief, desire, or assertion, or when your position is opposite to another’s which you are discussing. The figure then produces an ironic contrast which shows, in your view, how something has been misunderstood or mislabeled:

    • Senator Rosebud calls this a useless plan; if so, it is the most helpful useless plan we have ever enacted.

    • The cost-saving program became an expensive economy.

Other oxymorons, as more or less true paradoxes, show the complexity of a situation where two apparently opposite things are true simultaneously, either literally (“desirable calamity”) or imaginatively (“love precipitates delay”). Some examples other writers have used are these: scandalously nice, sublimely bad, darkness visible, cheerful pessimist, sad joy, wise fool, tender cruelty, despairing hope, freezing fire. An oxymoron should preferably be yours uniquely; do not use another’s, unless it is a relatively obvious formulation (like “expensive economy”) which anyone might think of. Also, the device is most effective when the terms are not common opposites. So, instead of “a low high point,” you might try “depressed apex” or something.